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justbeingseriouslysocial:

India’s mobile advertising market poised to grow by more than 40 percent over the next few years and, telecom giant Bharti Airtel is placed uniquely to leverage this growing medium »

Mobile ads are already established as a more efficient medium for brands in India and Bharti says it believes mobile add revenues will grow 40 percent over the coming few years. That view is backed up by the industry itself and, last year, mobile ad specialist InMobi revealed that mobile campaigns in India are up to three times more effective than online advertising.

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